SurveyAuto has developed an advanced platform to collect reliable data from the field, especially in the developing countries. The platform combines recent advances in Artificial Intelligence (machine learning) with smartphone applications to collect high quality data. SurveyAuto uses machine learning on satellite imagery to accurately identifysurvey targets, tracks and monitors enumerators in real-time using smartphone applications, and uses speech and image analysis to automatically analyse the quality of collected data.
Surveying people has just got easier with SurveyAuto – one of the latest startups in the AI industry that collects precise survey results through geolocation, call records, hyperspectral imagery, and open street maps. SurveyAuto is the brainchild of Dr. Umer Saif, a Pakistani entrepreneur.
According to the CEO, Dr. Umar Saif, “SurveyAuto uses a crowdsourcing model and relies on machine learning to decide who reports data, where it is collected, and when and how often it is reported. This reduces cost and minimizes human errors.”
Founder and CEO
Umar Saif is a Pakistani computer scientist and academic. He is currently serving as CEO of SurveyAuto, Chief Digital Officer of the Jang Group and the Chief Investment Officer of Khudi Ventures. He is also serving as an advisor to the United Nations Development Programme in Pakistan.
on the 30th of September this year, Nielsen announced that they were shutting down their retail measurement unit in Pakistan. Nielsen has rarely trusted the Pakistani market, refusing to enter the television ratings business in the country and always being quick to safeguard itself. This care, however, has not meant that Nielsen has grown slowly in Pakistan. And their current abandoning of ship means they are leaving a large vacuum.
This is where Dr Umar Saif, the former chairman of the Pakistan Information Technology Board (PITB) and poster-boy of former Punjab Chief Minister Shehbaz Sharif, comes in. When a company like Nielsen contracts or falls, there are many that try to seize the opportunity. These attempts normally begin with dizzying highs and end in abysmal lows. A vacuum means a company is bound to get clients, but it also usually means that the ones seizing the day come in hastily and ill prepared, and end up making fatal mistakes.
Except this time, the takeover is not a hasty one, and Dr Saif has been preparing his market intelligence company, SurveyAuto, for years. It is simply a happy coincidence that Covid-19 has forced Nielsen to pull back. It is an ethereal moment of the stars aligning perfectly. Because Dr Saif was not looking for a gentle filling of a gap, he was rearing for battle. SurveyAuto was supposed to revolutionise market intelligence in Pakistan. It was preparing to be a technological disruption, one that provides more accurate information than any existing company. They were ready to lock horns with more traditional data intelligence companies. Instead, Dr Saif’s competitors have pulled up their drawbridge even before he made his intentions known.
Things have fallen in place, and far too easily, far too simply – almost enough to make one nervous and flinch at every little mishap. When will the challenge come? Will it ever? It has been smooth sailing, ridiculously so, but it isn’t quite done and dusted. All SurveyAuto and its prolific CEO have to do is walk the road and take the market intelligence throne for themselves. But companies have fumbled simplet opportunities, and there is a story to be told here, and lessons to be learned.
The entire process of collecting and churning out meaningful information from a wide array of data is a tricky job. This has been simplified by SurveyAuto. The fast-moving product sector has benefitted the most from this. For them generating granular and real-time information is a success key. This helps in tracking their product channels, trade, sales, distribution, promotion, and marketing.
Big Data (ML) platform, which can analyze millions of data items and machine learning models in parallel to produce actionable insights from large amounts of data in real-time.
SatView generates population and socio-economic class (SEC) maps at a 100 meter square granularity anywhere in the world, for effective targeting of surveys (using FieldForce, SampleOnline) and digital media campaigns (HyperAds). SatView uses machine learning on satellite imagery, hyper-spectral imagery, night-light imagery and open street maps.
Online sample design, data collection and analysis platform. Target based on population, demography and socio-economic class (SEC) using SatView and hyper-target respondents using integrations with Google, YouTube, Facebook, Instagram, WhatsApp and Twitter.
Cloud-based digital advertising platform which provides a location-based hyper-targeting of digital ads across Google, Youtube, Facebook, Instagram, WhatsApp and Twitter.
The Bill & Melinda Gates Foundation, a merging of the William H. Gates Foundation and the Gates Learning Foundation, is an American private foundation founded by Bill Gates and Melinda French Gates.
SurveyAuto has developed an advanced platform to collect reliable data from the field, especially in the developing countries. The platform combines recent advances in Artificial Intelligence (machine learning) with smartphone applications to collect high quality data. SurveyAuto uses machine learning on satellite imagery to accurately identify survey targets, tracks and monitors enumerators in re al-time using smartphone applications, and uses speech and image analysis to automatically analyse the quality of collected data.