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Roblox fans, pack your bags—Spotify is entering your world. Today, we are introducing Spotify Island, a paradise of sound where fans and artists from all over the world can hang out and explore a wonderland of sounds, quests, and exclusive merch.
Spotify (from English to spot ‘discover’ and to identify ‘identify’) based in Stockholm is a listed audio streaming service. In addition to music, audio books and podcasts can also be streamed.
With Spotify, over 82 million DRM-protected music tracks from a number of music labels such as Sony, Warner Music Group and Universal as well as numerous smaller labels and more than 4 million podcasts can be listened to and/or stored in your own library with an Internet connection. The service is available on a variety of devices including PCs, smartphones and tablets. Users can use the provided apps to browse the available music catalog and create playlists and share them with other users. Spotify uses a freemium model. Basic and basic services are free and ad-supported, advanced or additional features are part of a “Premium” offer. With 422 million active users, of which 182 million are paid subscribers, Spotify is the world’s largest audio streaming subscription service in 2021
All music pieces offered are provided by music labels and are licensed by them. The license fees are financed in two ways: either customers pay for their account with a subscription, or they have to accept advertisements.
With the Spotify Premium paid offer, in addition to the freedom from advertising, there is the option of playing music playlists in “offline mode”, i.e. without an Internet connection. In addition, the music can be received with a premium account with a maximum bit rate of 320 kbit/s instead of just with a maximum bit rate of 160 kbit/s. Free users can use Spotify abroad for 14 days before having to register back in their home country. There is no such limit for Premium subscription users. Geotargeting of the IP address of the user’s computer is used to check from which country the service is accessed.
In addition to the classic subscription model, there are the following offers:
Spotify pays out around 70 percent of advertising and subscription sales to the rights holders of the songs. The payouts are distributed according to the so-called pro rata method: the sales for a month are added up and then divided according to the percentage shares of the individual songs in the streams. This calculation is carried out separately for each market and for advertising and subscription sales. Spotify’s current compensation model includes a stream in this calculation if it has been listened to for at least 30 seconds. In 2020, 13,400 artists generated at least $50,000 in this way, with 870 artists generating more than $1 million.
Spotify has been developed by Spotify AB based in Stockholm, Sweden since 2006. The company was founded in Stockholm by Daniel Ek and Martin Lorentzon (former CEO of TradeDoubler). According to Axel Bringéus, Spotify’s former head of international growth, the music service “emerged as a legal alternative to piracy”.Spotify AB is a subsidiary of London-based Spotify Limited, which in turn is a subsidiary of Spotify Technology S.A. is in Luxembourg. Spotify has offices in 18 countries. In Germany it is registered in the Berlin-Charlottenburg commercial register as Spotify GmbH.
The service was launched in October 2008 after licensing deals were signed with major music labels. In 2011, Spotify had sales of around 188 million euros and suffered a loss of 40 million euros. In April 2011 the business model was changed. Users who had used the free service for more than six months were only allowed to listen to about ten hours of free music a month. In addition, a song could be played a maximum of five times over the entire period of use. This should encourage more users to use a paid account. Up to a limit of ten hours a week, 2.5 hours were credited. In April 2012, these restrictions were lifted indefinitely in the United States. In March 2014, Spotify acquired The Echo Nest, a company specializing in the detailed analysis of music tracks in order to improve Spotify’s automatic recommendation service.
In February 2019, Spotify announced the acquisition of podcast services Anchor and Gimlet to better position itself in this market; the following month, the company also acquired podcast studio Parcast. In June 2019, it was announced that Spotify had taken a stake in the internet currency Libra. In early June 2019, Spotify announced a partnership with Higher Ground, the production company of former US President Barack Obama and his wife Michelle Obama, to produce podcasts exclusively for the platform. In September 2019, Spotify announced the acquisition of SoundBetter, a platform for music production
The user must create a Spotify account in order to use the service. This account can then be used from any number of devices, but simultaneous playback (“streaming”) on multiple devices is technically prevented.
Any user can listen to tracks from all major labels and smaller labels, with new labels constantly expanding the repertoire. The pieces of music can be found by searching for artists, titles or albums. Furthermore, music files stored on hard drive can be imported to Spotify to play music which is not available via Spotify. Users can also create music playlists (playlists), exchange them with other users and edit them together. For this purpose, the playlist link can be dragged directly into an email or an instant messaging window. If the recipient clicks on the link, the playlist loads in the recipient’s Spotify account. Like normal links, these playlist links can be used anywhere, for example on websites. The same principle applies to individual pieces of music.
Spotify transfers music files over the Internet through on-demand streaming. Until the end of 2014, the peer-to-peer (P2P) process was also used, in which frequently used music data was transferred from the cache of other Spotify users’ computers. The music is transmitted in Vorbis format with up to 320 Kbit/s for Transfer premium users and up to 160 kbps for free users. Cannot stream to DLNA devices. Spotify can “scrobble” the music you are listening to to Last.fm.
Spotify is also integrated into some third-party applications. How to connect Spotify to Discord The listening activities are then displayed in the application. Music can also be listened to together. In Facebook Messenger group chats, users can create a Spotify playlist together.
Spotify Island Brings New Experiences for Fans and Artists to Roblox
Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to play interactive quests, unlock exclusive content and buy artist merchandise.
The new Spotify Island destination in Roblox will actually consist of a central mainland surrounded by a collection of themed islands, which players can explore and interact with by walking, running, jumping, and touching and picking up various objects. The worlds themselves feature a color palette centered around Spotify’s shades of greens, with oranges and purples mixed in.
There’s also a musical play box in the top right corner of the world, which will feature a soundtrack powered by Soundtrap, one of Spotify’s audio creation tools. The music here can be played or paused, or players can skip tracks, the company says.
An in-game merch store, meanwhile, will feature a variety of exclusive Spotify merchandise that can be taken into other parts of Roblox, as well as special artist merchandise which will serve as an additional revenue stream for creators. Spotify says artists will be able to keep Spotify’s portion of those merch sales (less Roblox’s cut) and Spotify can help with the merch design, if need be.
Initially, four free items can be unlocked by completing missions around Spotify Island, by doing things like playing sounds within the world’s crystal cave and on a trampoline, or collecting the musical notes sprinkled throughout the island.
Initially, four free items can be unlocked by completing missions around Spotify Island, by doing things like playing sounds within the world’s crystal cave and on a trampoline, or collecting the musical notes sprinkled throughout the island.
There are also little hearts around Spotify Island that can be collected to unlock hidden Easter eggs. For instance, one Easter egg will change the island from daytime mode to nighttime for the individual player. They can then pick up the glow sticks on the ground to leave light trails behind them as they run around. A leaderboard will track the hearts collected by various island visitors.
Spotify’s vision for the island is to turn Roblox players into creators themselves, the company says. At launch, it’s doing this by having players create sounds at its virtual beat-maker stations powered by Soundtrap, and by moving around a “stage” area where they can interact with items like a confetti cannon and bubbles, effectively becoming performers themselves. But in time, the company said it plans to expand on this experience, without going into specific detail.
“The stage isn’t the typical artist broadcast to fan experience. ”
We’re flipping the script and empowering players to be the creators and truly feel like they’re the artist performing,
noted Abby Stewart, director of Business Development at Spotify.
Spotify also says the island will continue to evolve with new worlds to explore focused on music and fandoms.
The first of these will be K-Park, a custom-built experience designed as an homage to Kpop culture.
The first two artists to activate in this space are Stray Kids and Sunmi.
The latter will have Roblox merchandise available starting today, while Stray Kids’ merch will arrive in the weeks ahead.
Fortnite helped kick off the trend with its in-game Travis Scott concert in 2020
, followed by its Ariana Grande concert last year, and its more recent collection of Coachella-themed items and music aimed to celebrate the festival on its platform. Roblox, meanwhile, also held its first virtual concert in 2020 when it hosted Lil Nas X in an online event space custom-designed with multiple stages inspired by the artist’s music.
And last year, Roblox solidified its intentions to bring more artists into its online gaming worlds with the announcement of a partnership with Sony Music, aimed at helping artists reach fans within Roblox and make money.
Spotify, which already hosts over 2.2 million gaming-related playlists, said it saw the potential to reach a younger generation of music fans with the launch of its game experience on Roblox. According to a Deloitte survey, it cited, more than 80% of people in the U.S. played games, and Gen Z gamers were averaging 11 to 13 hours per week engaging with their favorite titles.
said Alia Calhoun, global head of Partner Marketing, in a demo of the Roblox world to select press on Monday.
“We want to meet this next generation of gamers where they are, while opening up new opportunities for fans and artists to engage in play,”
While Spotify Island may be able to attract various fan bases who follow their favorite artist to the world to pick up some Roblox swag, the lack of any virtual concert news alongside the announcement is a bit of a letdown. That said, Spotify seems to have planned for concerts to arrive at some point given it’s built a stage with a big screen behind it. But when asked directly about its plans the company declined to share more than this. It only said Roblox users should “stay tuned” for special programming in the future.
The new Spotify Island experience is live now in Roblox at Roblox.com/Spotify. On Spotify itself, there’s also a new playlist called Spotify Island on Roblox to stream.
Source : wikipedia techcrunch
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