Sony and Honda plan electric vehicle joint firm
Sony has announced to kick off a new electric vehicle company by collaborating with Honda as it is expected sales of their first electric model to begin in 2025.
Sony is teaming up with automaker Honda to start a new company that will develop and sell electric vehicles, the electronics giant said, its latest step into the rapidly growing sector.
Major global carmakers are increasingly prioritising electric and hybrid vehicles as concern about climate change grows.
Sony’s news comes on the heels of a January unveiling of a new prototype, its Vision-S electric vehicle, and the announcement that its new subsidiary Sony Mobility will explore jumping into the sector.
Sony Group said in a statement Friday that the two Japanese names hope to establish their firm by the end of this year, calling it “a strategic alliance”.
“This alliance aims… to realize a new generation of mobility and services that are closely aligned with users and the environment,” Sony said in a statement.
Sales of their first electric model are expected to begin in 2025, with Honda responsible for its manufacturing but both companies working on design, tech and sales.
“Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different,” Sony Group president Kenichiro Yoshida said.
READ MORE: Sony unveils electric SUV prototype, weighs entry into market
“I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility.”
At present, around 10 percent of European car sales are EVs, and the US figure is just two percent.
But demand is growing, and other major automakers including Honda’s Japanese rivals are investing money and resources into electric vehicles.
Earlier this year, the Nissan auto alliance promised to offer 35 new electric models by 2030 as it announced a total investment of $25 billion in the sector.
Toyota, the world’s top-selling carmaker, has also recently hiked its 2030 electric vehicle sales goal by 75 percent in a more ambitious plan for the sector.
Japanese car maker and technology giant will form a new company, saying first EV will go on sale in 2025
Honda and Sony will form a joint venture to build electric cars and “create a new era of mobility and mobility services”, the two Japanese firms have announced.
In a statement, they said they would move forward with forming a new company together later this year, with their first EV projected to go on sale in 2025.
The new company will plan, design, develop and sell its own EVs but won’t own or operate manufacturing facilities.
“The new company will aim to stand at the forefront of innovation, evolution and expansion of mobility around the world by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers,” said Honda president Toshihiro Mibe.
“We will do so by leveraging Honda’s cutting-edge technology and knowhow in relation to the environment and safety while aligning the technological assets of both companies.
“Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore I believe this alliance, which brings together the strengths of our two companies, offers great possibilities for the future of mobility.”
Technology giant Sony confirmed its plans to enter the EV market back in January, revealing a pair of bespoke EVs and plans to launch a new operating company called Sony Mobility Inc this spring.
One of its concepts, the Vision-S, has already started testing on public roads. The luxury saloon was made primarily to showcase Sony’s autonomous driving and in-car entertainment systems. It’s not yet clear whether it will go into production as part of this partnership with Honda.
“Sony’s purpose is to fill the world with emotion through the power of creativity and technology,” said Sony CEO Kenichiro Yoshida.
“Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to make the mobility space an emotional one and contribute to the evolution of mobility centred around safety, entertainment and adaptability.”
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