Adobe Premiere Pro is a software designed for video editors who are looking for ways to enhance their works. Used by video makers in Hollywood, this desktop app allows its users to transform raw footage into incredibly amazing video products. Adobe Premiere Pro offers a variety of tools that let its users unleash their creativity and do more than just basic video editing. They can fine-tune the audio, adjust the colors, and do more to create professional-looking results. This software is integrated with Adobe products that let its users transfer their works from one software to another, so they can edit and use their finished videos whenever needed. This simply means that they can work smoothly and create an appealing and creative product.
this is timeline-based and non-linear video editing software (NLE) developed by Adobe Inc. and published as part of the Adobe Creative Cloud licensing program. First launched in 2003, Adobe Premiere Pro is a successor of Adobe Premiere (first launched in 1998). It is geared towards professional video editing, while its sibling, Adobe Premiere Elements, targets the consumer market.
The original version of Adobe Premiere was developed by Adobe Systems. It was first launched in 1991, and its final version was released in 2002.
Premiere was one of the first computer non-linear editing systems. The first version for Mac released in 1991, and the first version for Microsoft Windows was released in September 1993. The project began at SuperMac Technology as ReelTime, a QuickTime-based video editor for its VideoSpigot video capture card. SuperMac engineer Randy Ubillos created a working demo of ReelTime in about 10 weeks while QuickTime was still in beta. The software project was acquired by Adobe Systems in August 1991 and was renamed Adobe Premiere. Ubillos also left SuperMac to join Adobe.
Premiere was one of the first QuickTime-based video editors on the market. As a result, its ability to import new video formats could also be upgraded by updating to a newer compatible version of Quicktime. However, it was limited to processing video and images that were 1024 pixels wide, or less.
Premiere included 24 transition effects and a plug-in architecture that was compatible with some Photoshop filters.
It was replaced by Adobe Premiere Pro (introduced in 2003), a rewritten version of Adobe Premiere. Premiere Pro is the successor to Adobe Premiere and was launched in 2003. Premiere Pro refers to versions released in 2003 and later, whereas Premiere refers to the earlier releases. Premiere was based on ReelTime, a product acquired from SuperMac Technologies Inc. and was one of the first computer-based NLEs (non-linear editing system), with its first release on Mac in 1991. Adobe briefly abandoned the Mac platform after version 6 of Premiere. Up until version Premiere Pro 2.0 (CS2), the software packaging featured a galloping horse, in a nod to Eadweard Muybridge’s work, “Sallie Gardner at a Gallop”.
Adobe Premiere Pro has an interface that allows its users to work with added productivity, effectiveness, and efficiency. The developers of this software make sure to update its interface regularly to make it more responsive. One of its updates is the improved keyframes’ integrity in the moving graphics.
VR has become a trend nowadays and with its popularity, many video editors require a tool that lets their creation become immersive from all angles. Adobe Premiere Pro has this feature to back-up users in any complex VR editing jobs.
The software works with other Adobe products so users can create smoother workflows, allowing them to tackle their projects with fewer interruptions in the process. Above all, the team members are given an easy way to connect with each other without getting out of the app through the Microsoft Team integration. This means that users can share their points about the projects and the managers can monitor the work of everyone involved.
This software allows users to open a variety of projects at the same time. This lets them switch between lifting clips and scenes from one project to the next. With Adobe Premiere Pro, they can save enough time in terms of adding clips and scenes into their work with less hassle.
Adobe Premiere Pro is now improved to support native video formats, so users don’t need to undergo a conversion process. This means they can add videos from their device directly to the app without converting them.
There are many price options , including monthly rental , but Adobe Premiere Pro CC is more expensive than Final Cut Pro 10 , With so much control comes small buttons , sometimes hidden and processes that take multiple clicks , Like Photoshop , it is incredibly powerful , but not always intuitive on the surface level .
The cost , Whereas you can buy Premiere Elements for a mere $100 , Premiere Pro is going to cost you about $800 , If you’re a beginner editor , this program might be a little overwhelming at first , There are lots of elements to this software and you need to know what you’re looking for in order to find it .
It requires a more powerful computer to run properly , Adobe Premiere Pro is extremely expensive , while Movie Maker comes free , The pitch shifter doesn’t work as well , you should have a crazy good CPU , nest a clip before applying the shifter or just get lucky with your PC in order to pitch shift properly , ( If you’re having problems , nesting a clip is an almost guaranteed way to fix it ) .
It is hard to get working with VST plugins , If you have a newer version of Premiere ( Specifically CC 2015 ) then VSTs are easy to install , almost as easy as Vegas , But if you’re on a version much earlier than that , it is gonna be a massive pain , ( Unless you are willing to use Audition for VST effects ) .
The interface clashes with usual Mac look and feel , Visual interface is starting to feel dated , Subscription-only model , you have a limited number of tools to choose from to craft your project into a finished product , You could opt for the granddaddy of them all .
Chairman and Chief Executive Officer
Shantanu Narayen is chairman and chief executive officer of Adobe, one of the largest and most diversified software companies in the world.
Adobe’s mission is to change the world through digital experiences, serving a large customer base from students to business communicators to the world’s largest enterprises. As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he’s driving the company’s strategy to unleash creativity for all, accelerate document productivity, and power digital business.
Under Shantanu’s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.
Shantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.
Shantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. He previously served as a director of Dell and is a past member of the U.S. President’s Management Advisory Board.
Shantanu has been recognized by several publications as one of the world’s leading executives, including Barron’s World’s Best CEOs and Fortune Businessperson of the Year lists, and named a Top CEO by Glassdoor based on employee feedback. He is a recipient of India’s civilian honor Padma Shri and the Economic Times Global Indian of the Year award.
Before joining Adobe, Shantanu held product development roles at Apple and Silicon Graphics before cofounding an early photo-sharing startup, Pictra.
Shantanu holds five patents. He has a bachelor’s degree in electronics engineering from Osmania University, a master’s degree in computer science from Bowling Green State University and a master’s degree in business administration from the University of California at Berkeley’s Haas School of Business. Shantanu once represented India in sailing at an Asian regatta.
Chief Product Officer and Executive Vice President, Creative Cloud
Scott Belsky’s primary focus is making Creative Cloud a creativity platform for all. As chief product officer and executive vice president, Creative Cloud, Scott leads product management and engineering for Creative Cloud products and services, Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s design team responsible for experience design in Creative Cloud and Document Cloud.
Prior to joining Adobe in December 2017, Scott was a venture investor at Benchmark in San Francisco. This is Scott’s second tenure at Adobe. He originally joined the company after it acquired Behance in 2012. At that time, he led Adobe’s mobile strategy for Creative Cloud. Scott co-founded Behance in 2006 and served as its CEO for six years.
Over the years, Scott has pursued other projects to help organize and empower creative people. These projects include 99U, Behance’s creative think tank and conference, and his best-selling book Making Ideas Happen.
Scott has been an advisor on design and product management for leading companies and institutions, including Adidas, Pentagram, Pinterest, Proctor & Gamble, Facebook, and the United States Government. In 2010, Fast Company included Scott on its list of “100 Most Creative People in Business.”
Scott holds a bachelor’s degree from Cornell University and an MBA from Harvard Business School. He serves on the board of Globality, a referrals platform that empowers the careers of independent professionals, the advisory board of Cornell University’s Entrepreneurship Program, and the board of trustees for the Smithsonian Cooper Hewitt National Design Museum.
President, Digital Experience Business
As President, Digital Experience Business, Anil Chakravarthy drives the vision and operations for Adobe’s Digital Experience business, one of the world’s largest SAAS businesses and the leader in the Customer Experience Management (CXM) category. In addition, he is responsible for the company’s worldwide field operations.
Joining Adobe in January 2020, Anil brings decades of product innovation and industry expertise to his role leading strategy, product management, engineering and marketing for Adobe Experience Cloud. With solutions for data and insights, content and commerce, customer journey management, and advertising, Adobe Experience Cloud is powering digital businesses across both B2B and B2C for companies of every size. The foundation of Adobe Experience Cloud, Adobe Experience Platform, is the industry’s first purpose-built CXM platform, enabling the delivery of personalized customer experiences in real-time at scale.
In his role overseeing worldwide field operations, Anil leads Adobe’s global enterprise sales organization and customer success functions, which are focused on supporting brands as they navigate digital transformation.
Anil joined Adobe from Informatica, a global leader in enterprise cloud data management, where he served as chief executive officer from 2015 to 2020. At Informatica, Anil led the successful transformation of the company to cloud and subscription services. Anil joined Informatica in September 2013 as the executive vice president and chief product officer responsible for product development, product management, and product marketing.
Prior to Informatica, for nearly a decade, Anil held leadership roles at Symantec Corporation. Anil was the executive vice president of Information Security at Symantec, responsible for overseeing engineering, product management and operations for an extensive product portfolio including Data Loss Prevention, E-Mail and Web Security (on-premise and cloud), Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability, and India Product Operations as well as Enterprise Global Consulting.
Prior to Symantec, Anil led product management for enterprise security services at VeriSign. Anil began his career at McKinsey & Company, where he rose to become the co-leader of the E-Business Practice in the Business Technology Office in Silicon Valley.
Anil received a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India. Additionally, Anil received his Master of Science and Ph.D. from the Massachusetts Institute of Technology. Anil serves on the board of Ansys, Inc., and previously served on the board of the Silicon Valley Leadership Group.
Chief People Officer and Executive Vice President, Employee Experience
As Chief People Officer and Executive Vice President, Employee Experience, Gloria Chen leads all aspects of people strategy and operations for Adobe, including talent development, diversity and inclusion, and all human resources functions. She’s charged with creating an exceptional employee experience for more than 22,000 employees across 75 locations around the globe.
In her more than 20 years with Adobe, including most recently as Chief Strategy Officer, Gloria has helped usher the company through some of its boldest, most critical changes, from shaping its ecommerce strategy, building its enterprise business, and managing significant acquisitions and integrations. She’s held senior leadership positions in worldwide sales operations, customer service and support, and strategic planning.
Gloria started her career as a software engineer and was an engagement manager at McKinsey & Company before joining Adobe. She holds a BS in electrical engineering from the University of Washington, an MS in electrical and computer engineering (ECE) from Carnegie Mellon, and an MBA from Harvard Business School.
Gloria serves on the board of The Tech Interactive in San Jose and the Carnegie Mellon Electrical & Computer Engineering advisory council.
Chief Financial Officer and Executive Vice President, Finance, Technology Services and Operations
Dan was appointed to the role of CFO and executive vice president in October 2021 and leads the Finance, Technology Services and Operations organization. Dan is applying his years of technology and finance knowledge and experience to oversee Adobe’s company-wide operations with rigor and ongoing excellence, drive enablement at scale, and power innovation across the organization.
Dan brings extensive expertise in global strategy, financial planning and operations and mergers and acquisitions, and decades of experience in the technology industry. Durn most recently served as a senior vice president and CFO of Applied Materials from 2017 to 2021. He was previously executive vice president and CFO at NXP Semiconductors N.V. following its merger with Freescale Semiconductor. Before Freescale, Dan was CFO and executive vice president of Finance and Administration at GlobalFoundries and served as managing director, head of Mergers and Acquisitions and Strategy at Mubadala Technology Fund. Prior to that, Dan was vice president of Mergers and Acquisitions in the technology practice at Goldman Sachs & Company.
Dan received his M.B.A. in Finance from the Columbia Business School and graduated from the U.S. Naval Academy with a B.S. in Control Systems Engineering. He served in the Navy for six years, reaching the rank of lieutenant.
Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development
Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world.
Ann has held the position of Adobe CMO for more than a decade. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth, and other under-represented groups. In addition to its consistent focus on creativity, Adobe’s marketing organization pioneered the company’s shift to digital—deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketing’s impact on business. As EVP of Corporate Strategy & Development, Ann also leads Adobe’s corporate strategy and strategic M&A efforts globally.
Prior to Adobe, Ann spent 20 years building the iconic Intel Inside brand as VP of Marketing. Ann has been named one of the world’s most influential CMOs by Forbes and one of the most innovative CMOs by Business Insider. The American Advertising Foundation elected her to its Hall of Achievement. In 2019, Ann was inducted into the American Marketing Association’s Hall of Fame. In 2020, she received the New York Women in Communications Matrix Award.
Ann received her Bachelor of Arts degree in political science and journalism from Lehigh University and is Vice Chair of the Lehigh board of trustees. She currently serves on the boards of Mattel and Sundance Institute.
Executive Vice President, General Counsel and Chief Trust Officer
Dana Rao leads Adobe’s Legal, Security and Policy organization. As Executive Vice President, General Counsel and Chief Trust Officer, he oversees our Legal and Policy team as well as Adobe’s Security team and is charged with driving a unified strategy that leverages technology, law, and policy to strengthen Adobe’s products, services, and reputation as a company that employees and customers around the world can trust.
Dana was appointed Executive Vice President, General Counsel and Corporate Secretary in June 2018. Over the course of his tenure, he has helped drive operational efficiency within the Legal and Policy teams, influenced and advocated for important social and public policies, and championed important initiatives to advance Adobe’s commitment to Technology to Transform, such as Ethical Innovation and Content Authenticity Initiative.
Dana previously served as the VP of Intellectual Property and Litigation at Adobe for six years where he spearheaded strategic initiatives including the company’s litigation efforts, and its patent, trademark, and copyright portfolio strategies.
Prior to joining Adobe, Dana was with Microsoft for 11 years, serving in a variety of roles including Associate General Counsel of Intellectual Property and Licensing, where he oversaw all patent matters for Microsoft’s entertainment and devices division.
Dana started his career as a patent attorney at Fenwick & West. He holds a B.S. in Electrical Engineering from Villanova University and a J.D. from George Washington University.
President, Digital Media Business
David Wadhwani is responsible for the success of Adobe’s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud, including all product marketing, strategic partnerships, customer support and to go-to-market across geographies. This includes iconic software brands such as Photoshop, Lightroom, Illustrator, InDesign and Acrobat.
David was most recently a Venture Partner at Greylock Partners. Prior to joining Greylock, he was president and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and became one of the fastest-growing enterprise software companies at the time.
This is David’s second tour of duty at Adobe. He joined Adobe in 2005 through the company’s acquisition of Macromedia, Inc., where he had been vice president of developer products. As senior vice president and general manager of Adobe’s Digital Media business, David played an instrumental role in advancing the company’s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business.
David holds a bachelor’s degree in computer science from Brown University and serves on the Brown computer science department advisory board. He is also on the digital advisory board of The Metropolitan Museum of Art and on the board of trustees for StoryCorps and the Fine Arts Museums of San Francisco.
Adobe Premiere Pro, formerly known as Adobe Premiere, is a real-time, timeline based video editing software application. It was part of the Adobe Creative Suite, an integrated collection of graphic design, video editing, and web development applications from Adobe Systems. It is now digitally distributed as part of Adobe Creative Cloud from Adobe Inc. Premiere Pro has many hardware and software partners, and is included as an OEM package with high-end video editing cards, such as the Matrox RT.X2.
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